CROSHHO is one woman, one studio, and a lifetime of slow, deliberate craft.
After thirty years of teaching primary-school children, Rita retired. Two months later, her granddaughter was born — and on a quiet Sunday afternoon, Rita sat down with a hook and a single skein of soft cream cotton.
The bear took three days. It wasn't perfect. But the moment her granddaughter wrapped her tiny hands around its ears, something shifted in the household. Aunties asked. Then neighbours. Then strangers on Instagram.
Twelve years and 240+ pieces later, CROSHHO is still just Rita — working from a sunlit corner of her Bangalore home, one stitch at a time.
Every spool that comes into the atelier is chosen by feel.
Hand-spun Indian cotton from a women's co-op in Coimbatore for baby pieces. Peruvian alpaca for plushies that should last decades. Organic merino for blankets that get softer with every wash.
Rita doesn't buy from chain stores. She has favourite suppliers in Bangalore, Coimbatore, and Pondicherry that she's been ordering from for years. They know her preferences. She knows their dyes.
Nothing about CROSHHO is mass-produced — including the yarn.
No machines. No shortcuts. Each piece takes as long as it takes — and that is a feature, not a defect.
Pick the colours, the stems, the size. Every order begins as a small conversation and ends as a piece made only for you.
Premium yarns, careful finishing, sturdy construction. CROSHHO pieces are made to outlast the moment that asked for them.
Rita makes a single stuffed bear for her newborn granddaughter. It takes three days. She has no idea what is coming.
A neighbour asks for a custom plushie for her niece's birthday. Rita is paid in mangoes. The piece becomes a family heirloom.
Rita's daughter convinces her to post photographs. Within a month she has five hundred followers. Within a year, six thousand.
The name comes from her granddaughter, mispronouncing "crochet" at three years old. It stays. The maison opens.
Every piece still made by the same two hands, in the same sunlit corner of the same Bangalore home.